The short version: wavegroup.ai, advisory.wavegroup.ai, tech.wavegroup.ai set one small cookie to remember whether you allow analytics, and Google Analytics cookies only if you say yes. Nothing is set for advertising or social media, and you can change your answer at any time.
01What a cookie is
A small file a site asks your browser to keep, so that something can be remembered between one page and the next, or one visit and the next. Most sites use them to recognise a returning visitor and to report on behaviour to an analytics service or an advertiser.
02What these sites use
Three cookies at most, and two of them only with your permission:
- wave_consent, set by us. It records whether you allowed analytics, so you are not asked on every page. It is set on wavegroup.ai, so one answer covers all three sites, and it lasts 180 days, after which you are asked again. It is strictly necessary: it is the record of your answer, so it cannot wait for one.
- _ga and _ga_NXGJRCFQ84, set by Google Analytics, and only after you choose Allow. They hold a random number that lets Google count a returning browser as the same visitor, and they last up to two years unless you clear them or withdraw your consent.
There is no tag manager, no advertising pixel, no social media tracker and no other third-party script.
03Before you answer, and if you decline
Google Analytics sets no cookies and reads none. The page still tells Google that it was viewed, without any identifier that could connect one page to the next or one visit to another, which lets Google estimate totals. This is Google's consent mode, and it is set so that advertising storage is always refused, whatever you choose.
04Changing your mind
Use Cookie settings in the footer of Wave Advisory or Wave Tech, or the button at the foot of this page, and choose again. Declining removes the Google Analytics cookies from your browser. Clearing your browser's cookies does the same, and you will be asked again on your next visit.
05What still happens
Two things, and neither is a cookie:
- The hosting keeps an ordinary request log, described in the privacy policy. It is a record that a page was served, not a file placed on your device.
- Your browser caches pages, images and fonts so the sites load quickly on a second visit. That is your browser's own storage, cleared whenever you clear it.
06Sites we link to
Following a link to LinkedIn, or to any other organisation, takes you somewhere with its own cookies and its own policy. Nothing here reaches those.
07If this changes
If anything else is ever stored in your browser, this page changes in the same release that introduces it, and anything requiring consent will ask for it before it is set rather than after.
08Contact
Questions go to office@wavegroup.ai.